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Develop a new research magazine for Drexel University located in Philadelphia.
The publication (named by Pentagram) is called Exel, a moniker derived from the last four letters of the word Drexel. The new magazine also uses the letter "X," found in the middle of the university's name, as a distinctive identity device on the cover and throughout the publication.The 2016 issue's cover features a bird's eye view of cocktails photographed by Adam Voorhes, to coincide with a story about research on alcohol availability's effect on public safety.
A rare and refreshing opportunity to feature atypical subject matter on the cover of a university research magazine