With the merger of Research Now and SSI, a new global leader in the market research was born. Spire first named the company Dynata, combining the client's "dynamic" approach to data collection with their immense breadth of "data" overall.
From this name, a logo was derived started with the custom wordmark: a humanist, tech-forward sans-serif in lowercase. Accompanying the wordmark is an asymmetrical burst with a subtle gradation depicting the global scale of data that Dynata boasts, completing this iconic, modern logo execution.
The Dynata logo has helped the company announce the exciting new merger in a unique and show-stopping way. The logo has been admired by major clients all over the world and has even helped them in new business client acquisitions.