Hasselblad H5X with Phase IQ3100, 80mm Hasselblad lens
Home decor store March in San Francisco offers high end items. In our projects together, we create clean, elegant settings which show off the product in simple, accessible ways. Often the images, as in the case of this one, are inspired by a shot from a collection of old photos owned by the creative director. This shot was of grey glassware.
The smokiness of the glass inspired a feeling of old tintype. We cut and diffused the light a lot and painted a backdrop specifically to get that feel on the shot.