The poster was inspired by songs of apartheid, songs of hope and spirit.
This poster speaks to humans most basic instincts for hope in times of conflict, whether looking at a struggle on an individual level or on a larger scale that may be the consequence of social, political or economic conditions. In times of darkness, one often loses sight of hope. The poster is ultimately optimistic, it is a belief in humanity that there will be help in the darkest of times. It asks us to have hope and to help - these concepts are intertwined.