This project worked to rebrand the Museum of Pop Culture in Seattle, Washington. The original logo and brand as a whole was somewhat bland and did not showcase the fun, pop culture feeling of the museum.

I chose a wordmark for the logo that showcases the feeling of the museum rather than an abstract or pictorial logo. I wanted the viewers to first and foremost get a feeling of the overall attitude of the museum and the brand as a whole. It utilizes a bubble-like text with rounded corners, and eye-catching “pop-culture-esque” colors. The brand's touch points bring in these colors as well as angled type to be very fun and inviting.

The rebrand is successful because it is much more friendly, bold, and fun than the previous brand and logo. Viewers now get a sense for the feeling of the pop-culture you will see as walk through the museum's exhibits. It strays from the dull colors the brand previously used to utilize a much more lively palette that will breathe new life into the brand.