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We designed the visual identity of the new Barcelona Design Museum. The system is based on a simple ‘connecting line’ which is the defining element of the identity. This line is based on the unique geographic location of the building and manifests itself both graphically and physically through both 2D and 3D applications.
The Barcelona Design Museum presents a programme that integrates the present, past and future of the design arts in Barcelona. A simple line perfectly symbolised a place of interaction, engagement and connection. It created a link between the city, the past and the future, connecting the multiple design networks in a single building. We paired the device with a simple and bold typographic approach to make the tricky task of uniting multiple design-led organisations under one system look coherent and flexible enough to accommodate work from various styles and periods. More importantly, it reflected the dynamic and changing nature of the building and the Museum. The personality is given by the system, not the logo, making it easily and instantly recognisable.
The visual simplicity of the connecting line is enhanced by Christian Schwartz's sleek but friendly sans, Grafik, and a colour palette which combines bolder shades of red, green and purple with softer pastels and neutrals. Sustainability was a key issue. The colour scheme uses one ink (black) printed on pre-dyed paper stocks, which allowed the Museum to economically print the multiple temporary exhibition posters, lectures, workshops and activities happening on a daily basis throughout the building.
During the opening weekend in December the Museum received over 18,000 visitors, a record number of visits for any Museum in the city of Barcelona. The visual identity has been lauded by a host of design glitterati, earning column inches in both the design and mainstream media. The identity has been defined as one of the best 2014 visual identities coming from Spain.