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Chevron approached us to design its 2015 Corporate Responsibility Report — the first printed piece to fully showcase their newly-launched brand identity. Critical to the assignment was the introduction of the new identity to stakeholders while underscoring what has distinguished Chevron from its competitors for over 135 years — its commitment to partnership, protecting people and the environment, and high performance.
Bring to life the client’s overarching theme, “Creating Prosperity” through: engaging photos highlighting partnership and progress, clear and bold graphics/iconography of key performance data, approachable and direct typography, and vibrant use of color. Design an interactive piece — easy to hold and digest at 7.25 x 10 inches/32 pages and filled with links to expanded content on chevron.com.
The report was extremely well received at the annual stakeholder’s meeting and the client asked us to adapt visuals from the printed piece to use in social media.