The assignment was to design an advertisement for our "lovemark," or brand that we, as consumers, would struggle to live without. I own a Toyota 4Runner and use it frequently, so I was excited to design something that was targeted to my interests. The goal with the design and concept was to highlight the off-road capabilities of the Toyota 4Runner.

Blending aspects of serious and fun into one was the main point that needed to be achieved. Using bold, sans-serif, grunge typography for the headline added a powerful aspect to complement the large and in charge vehicle that is being advertised. However, the message within ironically softens the tone. To avoid the clichés of typical off-road vehicle advertising, I used the vehicle and turned it into a "grown-up toy" that promotes the message: even though you have to grow up, it doesn't mean you can't have fun. Targeted towards a younger target audience, I wanted this ad to make the 4Runner seem like a dream car that appeals to adventurous people who are taking the step to purchase a vehicle.

From color, concept, style, and layout, this advertisement achieved success in it's overall delivery of message. It was well received by professors and peers.