Blending aspects of serious and fun into one was the main point that needed to be achieved. Using bold, sans-serif, grunge typography for the headline added a powerful aspect to complement the large and in charge vehicle that is being advertised. However, the message within ironically softens the tone. To avoid the clichés of typical off-road vehicle advertising, I used the vehicle and turned it into a "grown-up toy" that promotes the message: even though you have to grow up, it doesn't mean you can't have fun. Targeted towards a younger target audience, I wanted this ad to make the 4Runner seem like a dream car that appeals to adventurous people who are taking the step to purchase a vehicle.