The poster was designed to aware of the relationship between humans and nature, specifically about the conception of nature as “others”. The thought that trees and animals are just things in our hands, that we can cut, erase, and transform, and disposed to satisfy our desires should be ended, not just for them, but for us too. Our own life as humanity depends on the balance of the natural system. We, humans and nature, are part of a naturehood.
The concept of “naturehood” should link humans as a community and the natural world. The visual concept was to compare nature with the humans as the same thing: human trees. In addition, the image should create some kind of confusion with the form, to obligate the viewer to see it twice to understand. For that reason, the image shows a group of trees with pairs of legs and feet, looking at the same direction, waiting for something. The shadows under their feet connotate the sunset or the sunrise. The text “naturehood” breaks the image into two halves: the top shows the trees and the bottom the feet, two parts of the same thing. Finally, the chromatic selection was defined, on the one hand, distant to the classic ecological green and blue, and on the other hand connected with a nostalgic feeling.
The current ecological problems are known to everyone and are increasing day after day. For this reason, a series of international exhibitions are developing all over the world. This poster was designed to be part of some of them.