The concept of “naturehood” should link humans as a community and the natural world. The visual concept was to compare nature with the humans as the same thing: human trees. In addition, the image should create some kind of confusion with the form, to obligate the viewer to see it twice to understand.
For that reason, the image shows a group of trees with pairs of legs and feet, looking at the same direction, waiting for something. The shadows under their feet connotate the sunset or the sunrise. The text “naturehood” breaks the image into two halves: the top shows the trees and the bottom the feet, two parts of the same thing.
Finally, the chromatic selection was defined, on the one hand, distant to the classic ecological green and blue, and on the other hand connected with a nostalgic feeling.