DesignToUnite challenged creatives to lend their support, voice and creativity to design a poster calling for solidarity with Australia’s First Peoples and use the word ‘Unite’, to deliver a powerful statement about the importance of Australia’s First Peoples and their right to a fair and just society.
Approach
Embed the Aboriginal flag into the key meaning of the word UNITE to create a direct and compelling word-as-image visual that will cut through in Ad-shel channels and deliver a thoughtful and evocative message to a broad audience.
Results
Multiple posters by designers were created and submitted to the DesignToUnite initiative to help the cause of Australia's First Peoples.
