The Graffiti Collection is a limited edition series of unexpected ales from Blue Moon Brewing Company. To communicate the challenging, edgy flavor of the brews, Trinity Brand Group was asked to develop a unique identity and package design that would appeal to insatiably curious craft beer drinkers.
Trinity tapped into their deep Blue Moon brand knowledge and craft beer design expertise to create standout packaging as unique as the beer itself. They developed a cohesive look for the line that still allowed each varietal to have its own personality—brought to life in the hand-lettered graffiti type, vibrant illustration and unique flavor name. The result is an eye-catching and distinctive design that delivers on the radical nature of these ales and grabs the attention of adventurous drinkers.