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The environmental effects of climate change are affecting our planet to the point where Earth is losing its color. We set out to spread the intensity of this realization to a large population and convince them to begin with immediate actions.
Connect4Climate is introducing #EarthMode, a movement reflecting Earth’s loss of color in our digital world. Influential brands partnered with Connect4Climate for this campaign will remove color from the icons of their mobile apps and challenge users, by taking small sustainable actions, to bring it back. Together, we aim to spread commitment to the mass population and bring back our beloved colors digitally, and in reality.
This is a group work by students of Miami Ad School for an assignment. We are submitting this campaign for a Graphis award with encouragement from our instructors.