Concept: Every tree we cut now is a desert of tomorrow. A tree trunk made out of sand emphasis the current destruction of our forests.
Philosophy: Simplicity is the highest level of complexity; Complexity is the highest level of simplicity.
Execution: The chopped trunk of a tree is entirely composed out of sands. Days of computer graphics and retouching were implemented to achieve the final metaphor while keeping the features of a chopped trunk respectfully. Moreover, The typography is formed out of sands to reflect the fragility of our decisions that once we make them, we can't take them back.