Recognizing white space in the evolving edibles market, the founders of Dovana came to us with a vision of a sophisticated cannabis-infused caramel. The mom and pop duo already had an artisanal-level recipe and wanted to collaborate with us to create a brand strategy, name, and packaging system to match.
The real challenge with packaging was to effectively (and beautifully) communicate the complex levels of cannabis-related information. Although Dovana is only launching with their vanilla caramels, they eventually want to explore confections infused with different types of cannabis, cannabinoids, flavors … and potentially, even different products. With this expansion in mind, as well as the ever-changing cannabis compliancy laws, we designed a system to make future growth as simple and cost effective as possible. Variable information lives on a label that is applied to a universal box, making inevitable content updates quick and affordable without sacrificing style.
With a delicious product made with love — and now, a brand to match — Dovana is set to distinguish itself as a luxury edible cannabis brand in what is soon to be a saturated market. As the company grows, it will easily be able to work within the existing brand to expand its line of products without breaking the bank.