Create a new logo for the company Legacy Plumbing.
Legacy Plumbing has a legacy of being a good neighborly plumber. I wanted the design to portray Legacy as friendly, approachable, dependable and clean. The blue and white color palette is clean and approachable. At the same time, the blue represents water. I highlight key words in dark blue to generate interest and reinforce the idea of Legacy as a neighbor.
The logo features a handmade letter 'L' that flows like water. It's integrated into the title of the company illustrating how their legacy continues from past to present.
This logo is part of a larger re-branding project that was well received by professors and peers.