Chasing Paper is a wallpaper company based in Milwaukee founded by siblings Elizabeth and Mike Rees. Chasing Paper believes in the power of transformation and simple design that is accessible for everyone. The goal is to expand the company's new visual branding into a cohesive stationery system that stands out from the competition.
The newly redesigned identity is approachable and simple, which is carried over to the design of the collateral. The integration of pattern adds a subtle layer of complexity. Keeping the design simple lets the patterns and logo take center stage.
Chasing Paper's stationery system effectively communicates the brand's modern personality. It employs a youthful, lighthearted, fun approach to wallpaper, driven by Chasing Paper’s friendly language and diverse audience.