High West needed to upgrade the look and feel of its portfolio with new labels that better reflected the premium quality of its offerings.
Inspired by the brand’s connection to the West and its adventurous mindset, custom illustrations were created in a wood-cut style, each breaking through the rectangular space to draw in the consumer. These detailed designs, which play off the name of each offering, were elevated with embossing and a copper-foil emblem. These labels are a fresh, modern take on the dusty, expected look often associated with the West.
Blown away by the concepts and final results of these limited release bottle labels, our High West clients have expanded our scope of work to develop packaging for additional SKUs and special release projects.