Rebranding and packaging of Apollinaris Sparkling Water.
Approach
This packaging is a reinterpretation of Apollinaris' iconic and historic red triangle logo originating in 1894. Alluding to their history, the 3 triangular patterns help to reference their iconic past while keeping a fresh, clean, and contemporary tie to the present.
Results
Packaged in a frosted glass bottle and a red seal. The label slips over the bottle, where a tab neatly shows the brand and water flavor.
