San Ero is a supernatural wine that enables you to travel through 300 years of time to paradise.
The aim: to create a website that makes it possible to discover the essence of the brand and the product, linked to a 13th-century legend, in an original way.
The legend of Saint Ero. The story goes that Ero, on his daily walk in the woods, would ask the Virgin Mary to grant him the privilege of knowing paradise. One day, his request was answered by the beautiful song of a small bird that left him enchanted for 300 years. When Ero awoke from his experience and returned to the monastery he realised that a miracle had happened.
A ground-breaking website in its product category. An approach that differs from the competition in conceptual and formal terms by treating the historical value of the brand in a creative, contemporary way.
A website that works as a journey in time, an experience wrapped up in an aura of mystery and history that allows the user to discover and relive the legend of Saint Ero through a prism of creativity and design.
The site architecture takes the form of linear browsing, scrolling down to create a parallel with the idea of travelling and a sequence of discovery.
The new website has managed to boost interest in the brand, among both consumers and specialist media. Within 6 months of launching the site visits are up 53% and online sales have doubled.