Concrete was tasked with designing and creating custom packaging for a media kit that would create a visual impact, refresh the brand image and inform beauty editors and influencers about Amuse Bouche — a new product line, and the most significant evolution since the brand’s launch in 2011.

In order to solidify the brand's edgy and unique identity we developed arresting imagery that highlighted Bite’s use of natural ingredients, bold dimensional shades and creamy texture. The creative assets produced connected to the food theme of Amuse Bouche and showcased the array of shades in the collection. A custom box was created to cut through the clutter and house the lipsticks and printed pieces.

The media kit has received an overwhelmingly positive reception from the beauty community and has fast become Sephora's number one selling lipstick in North America since the public release in March 2016.