The Mount Sinai Health System in NYC launched an integrated campaign to educate the public about the groundbreaking work & superior clinical care that can make a difference in your health care. As one of the largest integrated health care systems in the nation, built upon a pioneering spirit & collaborative approach, Mount Sinai has made major advances that put us on the front lines of medical research & clinical care.
The goal of the campaign was to provide broad reach supporting awareness of this expertise, across select media to generate the scale of communication, of The Mount Sinai Health System’s reputation, messaging, “Which hospital you choose can make all the difference in the world”. The campaign featured multiple creative executions across multiple mediums to optimize the reach objective.
We isolated and compared the 9 months prior to campaign launch and the remaining 3 months during the active Umbrella Advertising Campaign. For each of the metrics, we looked at the percentage of change for that time period year over year. The results were 54,000 new patient calls, 1.4 million new web searches, and 2.8 million new website visitors. The result was a significant increase compared to what was expected and was considered to be extremely successful.