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Beyond The Beat offers music classes and studio space for musicians of all levels. We were tasked with creating a poster series to raise awareness and inform music students that Beyond The Beat can help them learn to play like their idols.
We created a poster series that put a spin on some of rock’s most iconic band logos. By swapping out the band’s name for a real person’s name, we implied that anyone could learn to play like a rock star with the help of “Beyond The Beat."
Everyone has their own reasons for learning to play an instrument and often it’s because of a band they’ve heard and love. This poster series tapped into that love and resulted in higher registration numbers for spring classes compared to last year. New students who called to inquire about classes also mentioned seeing the posters.