The request was to create a welcome kit for first-time patients prescribed INBRIJA(TM) that would generate a positive first experience with the therapy as well as provide comprehensive support materials.
Our objective for the INBRIJA(TM) Start Kit was to inspire, from the get-go, confidence in the product and patients' ability to use it. We designed the packaging to be clean, appealing, and easy to navigate. The INBRIJA name, colors, and “sail” appearing on the package invite the user to dive right in. An inspirational quotation and “HELLO!” message greet the user with the first flip of the lid. A pop-up pull tab reveals the kit’s components, each packaged for easy removal. The animated demonstration video walks the user through taking INBRIJA, following the simple steps outlined in the enclosed Instructions For Use. Doctor visit readiness cards, a Prescription Support Services refrigerator magnet, and inhaler carrying pouch complete the Start Kit, whose components users can draw on throughout their INBRIJA experience.
In Market Research with 10 People with Parkinson’s, several stated that the start kit was well thought out, easy to open, efficiently put together and provided all of the necessary support materials they would need.