The project was to create an ad for Magic Spoon. The concept revolves around the insight that no matter how hard your day goes, a bowl of cereal always makes the day better.
Life can be difficult. As adults, we often have a lot going on. Luckily, there is one thing that could make the day better, a bowl of cereal. Yes, a bowl of cereal which reminds you of a time when you were a kid with no worries at all. So now, as an adult, with Magic Spoon you don’t have to worry about if it is healthy, or if you are getting enough proteins or if cereal is "adult" enough. Now, you can just sit back, relax with a bowl of Magic Spoon and eat away!