TropiQ is the Townsville Health and Knowledge Precinct in Queensland, Australia. Bringing together over 70 organisations, institutions and businesses, this vast, diverse site is a world-leading destination for tropical health, education, innovation and lifestyle. Having positioned TropiQ as a destination that protects and empowers life through the application of tropical intelligence, we were briefed to create a series of posters which brought the positioning and brand to life.
Through a colour palette drawn from the local landscape and a distinctive visual language inspired by Indigenous artwork, the TropiQ posters purposefully connect the precinct to its tropical setting as an authentic part of the community.
The posters successfully elevated TropiQ’s market presence on the world stage and were met with positive reviews by the multitude of stakeholders involved.