The Strait & Narrow Pacific Coast Cocktails are created by Victoria Distillers, British Columbia’s original artisan distillery. These ready-to-drink cocktails combine botanically-infused gin with natural flavors and extracts, and are lightly carbonated. The brief was to create packaging inspired by the Pacific Northwest outdoor lifestyle.
The packaging reflects an airy, clean, crisp and light experience of unique flavors like Grapefruit Rosemary, Pear Rhubarb, and Lemon Lavender. Cans are more portable and functional for outdoor activities, some of which are featured in illustrations on the packs. Victoria Distillers is located on Vancouver Island and is surrounded by bodies of water–hence the name The Strait and Narrow.
The Strait & Narrow Pacific Coast Cocktails have been well received in the local Canadian markets where it has been released. According to Instagram, not only are the drinks tasty but the audience also loves the packaging. The success has allowed The Strait & Narrow to release a new 4th Peach Elderflower flavor.