Poster to promote Mobile Streets Alive 2014, Alabama's first Open Streets project, transformed a one-mile loop of downtown Mobile into a street party with activities for all ages.
Approach
Rather than produce a typical event promo the team at RSQ wanted to design a hand-crafted collector's item that not only spoke to the local arts community but could also be sold at the event to raise funds for local charities.
The result is a two-color poster that was screen-printed in-house.
Results
It is estimated that more than 1,000 people attended the event, and there are plans to hold a second event in 2015.
