I chose to redesign 'I Am Fine' gelato company's packaging and logos to make their brand image refined. There are five types of gelato packages: Hazelnut, Lemon, Pistachio, Raspberry and Salted Caramel.
Approach
My design concept is neat and simple because in my opinion, neat and simple images would convey clear and essential messages of products more than exaggerating or making elements on packagings too complicated.
Results
Clean, simple illustrations and vivid color would suit for the company's main 20s & 30s consumers.