The rebranding was intended, on the one hand, to confirm the authoritativeness of the magazine and, on the other, to evoke the character of an expert. The new brand, despite the technically abstract sign impact, draws an aggregate figurative construct of different components: composed of vertical bars – appropriately cut to trace an upward scalar trend – first of all returns the recognizable display of a histogram, formally inscribed in a square. The “empty” graphic spaces, generated by lines interrupted at regular intervals to optically indicate a right and upward trend, recall the concept of constant growth, associating themselves with the financial nature of the brand. The vertical line plot, being Trend-online a newspaper operating on the Internet, also generates an indirect link to the digital world, thanks to a visual language present in the collective imagination since the dawn of information technology, also referring to skills of smartness and global vision.
