The goal of this project was to create a logo for the Leap Juice Brand. Leap Juice is an exciting way to provide children with the daily nutrients needed for growth in just a couple of sips.
The process began with creating a word list of objects related to the brand, then creating thumbnails to later create roughs of unique conceptual solutions. The chosen mark showcase the morphing of the two main brand objects: Frog’s hand and the shape of an orange.
The proposed brandmark is successful because it captures the essence of an energetic child—one that leaps around like a frog— made possible by the organic ingredients such as fruit. The bright color palette conveys the exuberant amount of energy a child will receive when drinking Leap Juice