Rockwell Beer Co. is ready to make a splash in the beer industry. With a newly opened St. Louis tasting room, brewhouse, and retail space, founder Andy Hille and his team are shaking things up in a town that boasts serious beer history.
Approach
Untethered to a flagship beer, RBC’s foundation is in fluidity. As seasons change, beers change. And so does RBC. A kit of parts united by a strong, flexible logo system, the visuals are built to adapt with an ever-evolving brewery.
Results
“From a branding perspective, you see it and you know who it is. You get a feel for what we’re doing. It’s refined but it’s playful, and that’s what I want my beer to be.”
