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Our client Gandy asked us to come up with a summer campaign. They asked us to keep it lite and whimsical to reflect their personality plus to be relatable and to engage consumers with a smile.
I wanted to tell a story about what it felt like living in a hot and uncomfortable living space. It's a scenario where all sorts of relatable metaphors were conjured and I played up on a couple of them.
The Client was extremely happy and of course, we all had a good chuckle over the new ads, and consumers responded positively.