Our assignment was to create a fresh movie poster to entice consumers to theaters and HBO MAX for a big-budget, family film starring LeBron James and the Looney Toons.
We wanted to create a poster that was vibrant, bold and confidant-- mirroring the way Lebron plays the game, as well as giving audiences a taste of the modern-day Looney Toons. Through negative space and fresh crops, the art really leapt off the poster and grabbed the attention of audiences.
We created a movie poster that is both fun and vibrant. The film was a major success, topping the box office opening weekend and grossing $162 million. In the end, it was a slam dunk.