Loncar Investments requested a new identity that would represent the potential and promise of biotechnology research while also reflecting the credibility and professionalism of an established financial firm.
Our logo exploration was focused on positivity and transformation. The result encompasses a strong, modern wordmark paired with a light, uplifting symbol to indicate potential and promise. The Loncar identity represents the change, innovation and technology that is pushing medicine forward to have an impact on patients' lives.
We created an identity that was positive and uplifting to reflect the focus on high innovation that makes Loncar stand apart in the transformational field of biotechnology. The final logo was part of an overall a brand identity that included additional items such as marketing materials and web design.