Florida Rum Company came to CF Napa to develop their new Rum brand Zíami. Distilled from Florida-grown Sugarcane, they sought to captivate mixologist and seasoned connoisseurs seeking an exceptional Platinum rum rested in American Oak casks and a unique Ruby Rush rum that incorporated the juicy fresh sweetness of Florida grapefruit.
The brand needed to be fresh, true to its Florida roots and feel at home in Miami Beach’s hot nightclubs.
The bottles are screen printed in vibrant teal and pink inspired by the neon signs found throughout Miami Beach. The packaging allows the Rums to shine through the bottle and a pebble textured silver paper was utilized for the labels to provide a jewelry box-like feel to the branding and just enough glitz to be a Miami Beach resident.