- Award
- Gold
- Agency
- 72andSunny New York
- Client
- Etsy
- Art Director
- Daniela Gilsanz / Eric Rogers
- Category
- Video
- Retail
- Country
- United States of America
- Award
- Gold
- Agency
- 72andSunny New York
- Client
- Etsy
- Art Director
- Daniela Gilsanz / Eric Rogers
- Category
- Video
- Retail
- Country
- United States of America
- Title
- Etsy Holiday 2020 - Gift Like You Mean It: New Guy
- Creative Director
- Haelim Paek
- Director
- Vincent Haycock
- Strategy Director
- Michael Osbourn
- Strategy
- Justine Basil
- Production Company
- Somesuch
- Producer
- Caitlin Culhane
- Jeff Tanner
- Other
- Sr Manager, Creative Operations: Erika Bryant
- Video and Content Lead: Jean Edelstein
- VP, Brand: Andrew Sinkov
- Sr Project & Production Manager: Francesca Zaccone
- Global Brand Strategist: Kristen Mooney
- Sr Market Researcher: Rosa Levitan
- Head of Consumer Communications: Becky Auslander
- Editorial Company: Final Cut
- VFX Company: Ethos Studios
- Colorist: Kaitlyn Battistelli
- Music & Sound
- Deb Oh
- Kennon Ward
- Squeak E Clean
- Nick Doering
- Main Contributor
- Carlo Cavallone / Devon Hong / Ivan Whitted / Anne-Sophie Collier
- Head Of Production
- Penny Ensley
- Britt Carson
- Executive Producer
- James Drew
- Molly Griffin
- Ryan Chong
- Sarah Roebuck
- Editor
- Darren Baldwin
- Patrick Colman
- Chief Marketing Officer
- Ryan Scott
- Account Manager
- Lauren Cole
- Account Director
- Caroline Grayson
Assignment
For Etsy’s first-ever brand campaign, we told three simple, heartwarming stories that show just how powerful giving the perfect gift can be.
Approach
Meeting your significant other's parents is nerve-wracking. It can be hard to find your place in the comfortable rhythm of a big family. In “New Guy,” Brandon meets his boyfriend’s family for the first time during the holidays. It’s awkward. Brandon doesn’t know who to talk to or where to sit at the table. As the couple watches the chaos of gift-opening Brandon’s nervousness fades away when his boyfriends father presents a gift that expresses his love, support, and solidifies his place in their family: a custom portrait ornament for the family tree.
