Cocktails Against Cancer is a non-profit organization that hosts annual cocktail parties to benefit programs with immediate impact on the lives of people battling cancer in the greater Philadelphia area. The designer was tasked with an event identity and promotional campaign for the 2018 party, Aloha Dreamin'.
For Aloha Dreamin' the designer selected a limited palette of bright colors with a retro appeal. The designer set-out to make a cohesive identity system that allowed for some variety across the campaign. She customized a typographic lock-up and applied it both inside an ukulele enclosure, and also on flat color, surrounded by other illustrated graphic elements. Different colors from the palette were selected and used as the background color across the system. The campaign included promotional materials such as poster and social media, as well as day-of materials such as the event program.
Fundraising goals were exceeded! Proceeds were split between three beneficiaries to support programs with impact on the lives of people with cancer.