Our goal was to join all the Tampa Bay fans in showing our support for the Tampa Bay Lightning, especially when they shocked the hockey world and made it to the prestigious NHL Stanley Cup Finals.
After creating some previous billboards and posts during the Lightning’s playoff drive, we ran this ad directly after the team upset the mighty New York Rangers and qualified for the Stanley Cup Finals. We wanted to continue to show our support for them in fun, aggressive, tongue-in-cheek ways before they faced off against the Chicago Blackhawks in the Championship series.
The Florida Aquarium received an outpouring of positive comments from Tampa Bay fans via social media. Even the Tampa Bay Lightning’s Marketing Director thanked the Aquarium for all their support. We also were able to connect with a more male dominated sports crowd, in addition to our typical target of women with younger children.