Springboard Working Surfaces is a company that designs and manufactures glass writing surfaces - a much more sophisticated and higher-end version of whiteboards. They required a name and brand to launch.
Approach
We looked at the process of using a glass board as the start of a good idea. The genesis of what could be.
Results
A name and visual identity system was developed to show how ideas can start on their writing surfaces and lead to someplace greater and altogether different.
