We were selected by the City of Toronto to photograph a series of food images to promote ‘Winterlicious 2019’, a two-week culinary event designed to coax Torontonians out of hibernation and into some of more than 200 restaurants offering a prix fixe menu at a special price. This image is from that collection.
‘Pulse Blue’, the City of Toronto’s primary brand colour, was used as our overarching colour story complimented by bright hits of hot colours to make the food stand out. We highlighted various cooking elements such as fire, steam and smoke to capture rich, mouth-watering images of spectacular food.
The agency and client were thrilled with the images, which have appeared in out-of-home, social media and online.