Create a series of advertisements celebrating the award-winning programs and student and alumni work at the Savannah College of Art and Design to generate interest in the university from prospective students and their families.
SCAD is among the top art and design universities in the world. This ad campaign shows potential students that our programs are world class. A focus on the multiple-award-winning creative work students produce positions SCAD as one of the premier creative institutions in the world. The ads focus on graphic design, digital media and interior design programs using examples of student work to draw readers in while supporting the idea of “excellence” with prominent examples of the awards students within each program have received, as well as the programs themselves. Each ad in the campaign features a consistent formula: a prominent headline “Designed for Excellence,” a stunning example of award-winning student work and a list of awards or top rankings SCAD has earned. This structure allows for consistency and familiarity with enough flexibility for different visuals. The ads show the excellence of student work at SCAD and convey that the rigorous and demanding coursework is what extracts that creativity — designed for excellence.
The series received a strong positive reaction from SCAD executives and plays a prominent role in the admission team’s recruiting efforts.