CSX FFA Posters

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Award: Silver

Design Firm: Exit10

Client: CSX Transportation; John Kitchens, CSX

Designer: Rachel Ventura, Emilee Beeson

Category: Exhibits

Country: United States of America

                
                        Award
                        
                            Silver
                        
                        Design Firm
                        
                            Exit10
                        
                        Client
                        
                            CSX Transportation
                        
                            John Kitchens, CSX
                        
                        Designer
                        
                            Rachel Ventura, Emilee Beeson
                        
                        Category
                        
                            Exhibits
                        
                        Country
                        
                            United States of America
                        
                        Creative Director
                        
                            Scott Sugiuchi
                        
                        Art Director
                        
                            Emilee Beeson
                        
                        Illustrator
                        
                            Alaska S. Kellum
                        
                        Copywriter
                        
                            Reese Cassard
                        
                        Chief Creative Officer
                        
                            Jonathan Helfman
                        
                        Account Services 
                        
                            Jenna Shugars
                        
                            Dan Rapp
                        
                        Account Director
                        
                            David White

Assignment

These posters were the center of a movie-themed safety awareness display for CSX Railroad at the FFA Convention.

Approach

The old-time movie promotional poster theme led students interested in agricultural vocations to watch safety videos with an vintage movie approach.

Results

The posters (and free frozen custard) helped make the booth one of the most popular displays at the convention and increased social media engagement. We're not certain; however, we wouldn't be surprised if the posters set a record in the amount of puns in one poster series.