In the off-market print industry Speedyinks wants to be known as the fastest distributor from ordering to fulfillment. They have already established themselves as a company big on performing to get you what you need, fast.
The brandi look was already edgy and distinctive with their dark crisp packaging as opposed to competitors with more bright white and often plain styles. We wanted to capitalize by
• Interlocking the logo type in a way that moved your eye quickly as you read the name
• Playing up the dark rich background giving sense of depth and layering
• Motion blur stripes and intersecting type pushed the idea of speed and organized chaos
• The image overall was created to capture a sense of coolness and hipster style which is the hallmark of the employee culture
The poster was sent out to business and loyal customers and we discovered that almost everyone we spoke with actually hung it up due to it's visual appeal. Many said the it increased their brand perception that they had of fast turnarounds. Employees who have become brand advocates by their own unique style and edginess said that they felt it represented the get-it-done attitude they had as customer service reps. This poster helped to rebrand the packaging as well as set style guidelines for future marketing assets.