The assignment was to take an existing product and improve its shelf appeal through only altering the label.

I really wanted to draw on the rich history of the company, but do it in a more contemporary fashion. The company was named after a French ship that saved many lives in WW2, so I knew I wanted to include a nod to the namesake as well as its French heritage.

For the new label, I replaced their obvious French flag with the presence of a bold French color scheme. I used a more traditional typeface, but in an unexpected way by decreasing the leading. I also included clusters of elongated circles to add texture and allude to bubbles from sparkling lemonade. Lastly the boat itself is a subtle nod to the ship the company is named after.