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Create a compelling visual presence on shelf and online for a 113-year-old seed manufacturer and their sports turf products.
A pioneer in seed science, the Royal Barenbrug Group has produced millions upon millions of pounds of seed. And those seeds have found their way into hundreds and hundreds of bags. And not a single one of those bags looked alike. A maddening family of orphans. Looking not only at the wealth of material produced over the years by Barenbrug, but at the industry as a whole, EPIC Creative brought order to the chaos by establishing a standard by which all new bags would be produced. The redesign takes ownership of the color yellow, standardizes additional logos, makes use of a newly created iconography, and boldly and metaphorically positions the brand as a leader.
The new uniform look is currently being rolled out to the entire brand as a result of sales success.