The Japanese government has cited the promotion of cashless payment as an important policy issue. However, it is difficult for supermarkets and stores to introduce cashless payment on their own because it takes time and costs. Fujitsu FIP has prepared a cashless payment solution for many stores with these problems.

QR codes are used worldwide as a new means of cashless payment. By making this the main visual, we directly appealed this solution and also expanded the possibility of communication. At first glance, it is just an ordinary QR code, but there is a message that "Cashless payment is a kind of hospitality" in it.

Got good responses also internal and external. Increase of awareness and online traffic.