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About five years ago Cinemax came to us with their new series Banshee, wanting to convey a small town feel with an underlying sense of the dark and absurd. After numerous rounds of executions, I started experimenting with left field unexpected art, and a folksy illustrated ‘Welcome to Banshee’ postcard became a fully-developed brand for the show that lasted all four seasons. With this final poster, Cinemax wanted to continue the brand illustration style the fans had grown to love over all the seasons, and also playfully give them clues of what was to come.
I looked for this season's key scenes that would make great illustrated posters, yet not give away too much of the plot. I ended up exploring a scene where a female protagonist is found in the river on the outskirts of town. The juxtaposition of the illustration style with the gruesome scene brought it into the Banshee world.
The years Banshee was on air, it was Cinemax’s #1 show. Out in the world, the art stood out from the masses, drew in curious viewers and amassed a loyal fan base. I made multiple episodic posters for online viewing and fans would try to decode the characters and hints in the illustrations. This poster was the last piece of the puzzle for them. It’s rare that an illustration style can last an entire series worth of advertising, and I feel lucky to have worked with the talented and brave minds on the Cinemax marketing team.