Create an expression of the Caribou Coffee brand that captures the boldness of Cold Brew Coffee and the energy of caffeinated drinks contained in a ready-to-drink can. The products need to align with their respective categories while getting credit for Caribou’s product quality and innovation.

A bold expression of Caribou iconography creates an iconic, identifiable look on the shelf. Cues of smooth drinkability and rich coffee were applied to cold brew crafted beverages, while bright colors and energetic patterning were incorporated into “Bou-sted” caffeinated beverages.

The extended packaging and iconographic system pushes Caribou’s beverage innovation into new categories. The bold shelf presence brings new depth to the product portfolio and creates a strongly branded presence on shelves.