I was tasked with creating poolside imagery to compliment a current fashion campaign for Nine West eyewear. The goal of the shoot was to illustrate a poolside environment and a summer like feel. The team needed to portray the details of the Nine West frames including color, metals and diamond pattern.
I broke this project into three different parts. First, determining the size of the water tank that needed to act as the pool. Second, working with the prop stylists to determine that the scale and feel of the props were correct based on the creative direction from the client. Third, developing a technique to develop proper size waves and texture of the water.
From the client: "Upon first glance, these look amazing and I'm so excited to use these." Through a full day of testing prior to the shoot, we achieved a result in the water that was elegant and not overpowering the eyewear in the foreground.