Stephanie Gibbons, President Strategy, Creative, and Digital Multiplatform Marketing
Todd Heughens, SVP, Print Design
Michael Brittain, VP, Print Design
Keath Moon, Director, Print Design
Sarit Snyder, Project Coordinator, Print Design
Lisa Lejeune, Senior Production Manager, Print Design
The challenge was to create a modern and humorous poster featuring otherwise terrifying monsters from the horror genre for this outrageous comedy.
Fangs: the most iconic symbol for vampire. Our so-called fearsome vampires are pictured baring their fangs, while their familiar Guillermo, desperate to be one of them, has his own glow-in-the-dark novelty version. The vampire’s garb suggests they are from an era that has long past, but our color story suggests otherwise, bringing it into more modern times.
Our black light-colored key art was extremely well-received and stood out in vibrancy in both our outdoor and print campaigns.